What Is Ecommerce SEO And How Can It Help You To Sell Online

You’ve probably heard of it, but perhaps you’re not quite sure what it means. SEO stands for Search Engine Optimization. The SEO is in charge of optimizing a website through different actions and strategies. This way, it has more chances of appearing in the first positions of the results of the search engines, mainly in Google. Needless to say, most online users only look at the search results of the first page. So, if your e-commerce only appears in page 2, it is virtually invisible to your target audience. Therefore, investing in SEO marketing for your e-commerce is crucial to attract more clients.

To understand the importance of ecommerce SEO, here is some facts from the e-Commerce Evolution and Perspectives Report, carried out by the e-Commerce Observatory. According to this study, 59% of businesses based on online stores claim that the main source of visits to their ecommerce website is SEO. Only 19% comes from direct traffic.

Therefore, doing a good job of optimizing the contents of your online store can help you not only to make it more attractive in the eyes of Google. But it will also give you extra visibility to sell more and better. So, it’s in your interest to put into practice all the SEO tips below!

We will illustrate this with a simple example. If you have an online perfume business, a general keyword could be “perfumes”. So if a user is looking for perfumes, they may not have the need to make a purchase and are only looking for information about perfumes. On the other hand, if a user searches for the keyword long tail “buy perfumes online” or “women’s perfumes online”, his/her search is more focused on buying the product.

– Home: it is preferable to position by your brand and by a general keyword that describes your business. Example: Brand X hotels.

– Categories: you have to position yourself rather by medium keywords or middle head tail. These keywords also have a high number of searches, although not as many as general keywords. Example: Cheap hotels, hotels Alicante.

– Product sheets: This is where we put the keywords that are going to help us get more sales in our business, the long tail keywords. Example: Cheap hotels in Alicante.

We are not going to have a better web positioning by indexing all the pages, quite the contrary. It is important that you do not index some pages. Thus, you will avoid duplicating the content in your online store. This would make you lower positions in the different search engines, making all our work go to waste. So, which pages do I not index?

– Pages with similar products. If we have several products that are quite identical but only differ in some small details such as colour, it is preferable that we only index and work well the SEO of one of them.

– Shipment and return page. Creating a single page of delivery and return policy will free you from many headaches. An ecommerce usually has the same policy for all products in store.

– Internal search engine result pages. When we perform a search in our ecommerce search engine, it creates pages where the results of the products in our search are grouped together. This makes these pages completely unnecessary and can spoil our ecommerce SEO. You only have to mark these results with a “no index or no follow” tag so that they are not indexed.

– Pagination. This practice usually creates similar pages that should not be indexed. Doing so would create duplicated content.

In Google search results, meta-titles and descriptions are your main showcase. Therefore, it is important to make a good impression on online users who are browsing for your type of product. A strong meta-description will increase drastically the CTR, or Click Through Rate. In other words: they click on our online store, thus they might convert into sales.

If you do a good job in the basics ecommerce SEO, you can get to increase the sales of your online business. But just as doing a good web positioning is very important to be attractive in the eyes of Google, so is seducing your users. They will be the ones who have the last decision, to buy or not to buy. That’s why it’s important to do a good SEO but without neglecting your clients.